Speaker and Presenter

Click here to see my latest presentation at the Design Council July 2012

'See Kevin's presentation at the Inclusive Design Conference in Oslo 7th June':

Kevin is a much sought after speaker on the world's mature marketing conference circuit. He presents conferences, seminars, workshops and training sessions on all aspects of 'mature (50+) marketing'.

Kevin also runs in-house 'mature marketing masterclass' training sessions for companies who want their staff to better understand the important 50+ cohort.

Some of Kevin's events

  • Diageo Worldwide Innovation Conference – Barcelona - Speaker
  • Marketing to Boomers and Beyond – New York – Keynote Speaker
  • Institute of Fundraising National Convention – London – Speaker
  • World Demographic Forum – Switzerland – Session Chair and Speaker
  • Marketing to the Greys – Singapore – Chair and Speaker
  • Older Richer Wiser –London – Chair
  • Swinging 60s & Baby Boomers – London – Seminar Leader
  • Baby Boomer and Senior Marketing – Sydney – Keynote Speaker
  • AARP Mature Marketing Conference – Washington DC – Speaker
  • Marketing to Mature Women – London – Speaker
  • AMIN Annual Conference - Porto – Speaker
  • 50+ Marketing Seminar – London – Speaker
  • Advertising and marketing to the Older Generation – London – Speaker
  • Age UK /Engage Seminar – London – Speaker
  • ABTA travel Convention – Orlando – Speaker
  • UK Travel Show – Birmingham – Speaker
  • Co-op Mature Insights – Manchester – Seminar Leader
  • Senior Marketing Conference – Sydney – Speaker
  • Bayard Presse Mature Market Seminar – Brussels – Speaker
  • Universal Music Mature Market Seminar – London - Speaker
Women over 74 go to the hairdressers more often than other age groups.
A 25 year old can't think 55.
Women over 74 go to the hairdressers more often than other age groups.
55-74 year olds in the UK are amongst the most prevalent older internet users in Europe.
Majority of over 50s holiday makers book online.
Playtex rebrand targets over 50s.
Women over 50 are a third more likely to drive topless (convertibles that is) than men.
Over 50s are more likely to start using social networking sites on mobiles than their younger counterparts.
The over 60 market will grow by 81% by 2030. The 18-59 market by only 7%.
50% of consumers in casual gaming market are women over 40.
61% of new cars are bought by the over 50s.
Developed nations got rich before they got old. Undeveloped nations are getting old before they get rich.
Two thirds of all the people in the history of the world who have reached the age of 65, are alive today.
Older folk are more persuaded by emotional and not rational ads, regardless of product category.
Conventional wisdom says 18-35 year olds are most desirable target – pull your head out of the sand and follow the money.

Get in touch

t: 44 (0) 1932 888157
e: Kevin@kevinlavery.co.uk